Fostering a calculated solution to bookkeeping.

In order to stand out in a sea of competitors, we had to pinpoint the specific differentiating factor between our client and other firms; so we asked — why choose Kimberly with your bookkeeping? The answer was simple — the shoebox solution.

Business owners are often tasked with wearing several hats which can result in certain aspects of their business, such as bookkeeping, to become outdated and pile up in a ‘shoebox’. Kimberly wanted to welcome those entrepreneurs and their ’shoeboxes’, by assisting them with organizing their outdated books and developing a system that keeps them up-to-date.

Through our discovery process we were able to learn more about her services, methods and core values — loyalty, wisdom, accountability and integrity. We also uncovered her strong admiration for elephants; an animal that metaphorically symbolizes those values.

During the process of developing the website strategy, we clearly defined Kimberly’s goal; growing a recurring list of monthly clientele. With the purpose defined, we decided to focus the strategy on leveraging her years of experience, her niche service offering as well as her personal values. These attributes would echo to prospective clients, the caliber of work she was able to supply and begin growing her clientele list.

Bigger accounting/bookkeeping websites focused on name dropping and targeted bigger and more established businesses. This was an opportunity for Kimberly to meet the needs of a huge entrepreneurial market that wasn’t being approached.

The strategy behind the layout was to highlight her accessibility, the shoebox solution as well as reconciliations. Furthermore detailing additional services she offers that entrepreneurs may need down the road. Laying all the cards out on the table and being clear about her service offerings captured her as an expert with years of experience within the industry.

Less is more. Elements of the brand are simple but, when paired together, created a bold aesthetic in comparison to her competitors. In the process of developing the rack cards and business cards we wanted to use the rich blue colour and simple line work to lead the design.

Colour blocking was essential through the design process as it allowed us to use the deep blue to communicate to the viewer where we wanted their eye to focus on. At the same time it ensured that in a heap of white paper her brand stands out.