Packaging 20+ years of experience into a brand and website that instills a high level of confidence, based on skill set, as well as trust to perspective clients.
We created a brand that was grounded in core values and placed an emphasis on clearly communicating services and the brand’s ‘why’ — to educate and increase the bottom line and help grow local businesses.
Since launching the site it has seen a consistent flow of traffic. Approximately 77.5% of users, visiting the site/month, are new which results in a minimum of 2 legitimate lead inquiries/month.
Business owners are often tasked with wearing several hats which can result in certain aspects of their business, such as bookkeeping, to become outdated and pile up in a ‘shoebox’. Kimberly wanted to welcome those entrepreneurs and their ’shoeboxes’, by assisting them with organizing their outdated books and developing a system that keeps them up-to-date.
Through our discovery process we were able to learn more about her services, methods and core values — loyalty, wisdom, accountability and integrity. We also uncovered her strong admiration for elephants; an animal that metaphorically symbolizes those values.
Bigger accounting/bookkeeping websites focused on name dropping and targeted bigger and more established businesses. This was an opportunity for Kimberly to meet the needs of a huge entrepreneurial market that wasn’t being approached.
The strategy behind the layout was to highlight her accessibility, the shoebox solution as well as reconciliations. Furthermore detailing additional services she offers that entrepreneurs may need down the road. Laying all the cards out on the table and being clear about her service offerings captured her as an expert with years of experience within the industry.
Colour blocking was essential through the design process as it allowed us to use the deep blue to communicate to the viewer where we wanted their eye to focus on. At the same time it ensured that in a heap of white paper her brand stands out.
When starting my business I knew I needed a logo and a website, but wasn’t sure how to accomplish it. They guided me through the process, really took the time to understand my needs and developed a strong website that I consistently get compliments and leads. I highly recommend their services!
Book your complimentary Sounding Board session today!