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4 creative areas where your brand should live.

Discover where to apply your brand, for your audience to see, beyond the standard business card and letterhead.

Do you have the following: logo, colour palette, typography, tone + voice, imagery and graphics?

If you have everything listed above, that means you have the ingredients of a brand — but now what?
You have to find your brand places to live in order for it to work; also known as brand application. Brand application is where you apply your brand onto touch-points that will engage and interact with your target market in order to establish and build continual recognition.

The more you apply your brand (especially your logo) the more your audience will see it (even if it's subliminal) and begin to connect the dots between your offering (service or product) and your business. The trick to great brand application is thinking beyond a business card and letterhead and instead asking yourself: "Where will my target audience have a sensory reaction with my brand — like sight and touch?"

Below is a range of touch-point ideas to get your brand noticed by your audience!


Print isn't boring or dead — it's alive!

Although business cards are cliché there are still plenty of common, everyday looking stationery that could use some branding attention.

  • Invoices
  • Manuals
  • Contacts
  • Presentation Decks
  • Reports / Annual Reports


Think beyond a storefront sign that features your business name.

Signage is a powerful tool that should be utilized beyond placing a sign on buildings. Consider what and where your primary target audience might be looking at to find the perfect fit!

  • Car/Vehicle Wraps
  • Floor Decals
  • Bathroom Signage
  • COVID-19 Directional Signage
  • Way-finding Signage

Online Media

There's more you can do besides your profile photo.

It may seem obvious, but there are ample online media touch-points that businesses simply forget to brand. Make sure to take advantage of every opportunity.

  • Google My Business Profile Posts
  • Instagram Stories + Highlights
  • Social Platform Banners and Profile Photos
  • E-Mail Signatures

The Fun Stuff

Unique touch-points that are sure to WOW your customers.

If you're looking to spice up your brand application, consider creating 'merch' type objects that can be passed onto your employees and customers; they will be your biggest supporters!

  • Stickers
  • Apparel
  • Enamel Pins
  • Water Bottles
  • Bags
  • Face Masks

Foster touch-points that build strong brand recognition.

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Link to the Foster Creative Instagram Page.
Link to the Foster Creative Instagram Page.
Link to the Foster Creative Instagram Page.
Link to the Foster Creative Instagram Page.
Link to the Foster Creative Instagram Page.
Link to the Foster Creative Instagram Page.