The more you apply your brand (especially your logo) the more your audience will see it (even if it's subliminal) and begin to connect the dots between your offering (service or product) and your business. The trick to great brand application is thinking beyond a business card and letterhead and instead asking yourself: "Where will my target audience have a sensory reaction with my brand — like sight and touch?"
Below is a range of touch-point ideas to get your brand noticed by your audience!
Although business cards are cliché there are still plenty of common, everyday looking stationery that could use some branding attention.
Signage is a powerful tool that should be utilized beyond placing a sign on buildings. Consider what and where your primary target audience might be looking at to find the perfect fit!
It may seem obvious, but there are ample online media touch-points that businesses simply forget to brand. Make sure to take advantage of every opportunity.
If you're looking to spice up your brand application, consider creating 'merch' type objects that can be passed onto your employees and customers; they will be your biggest supporters!